PayPal dominates web store payments in Germany, but Apple Pay reigns in the UK

Appcharge, the direct-to-consumer payment platform for mobile game publishers, has analysed data from $500 million in web store transactions, revealing a complex variation in payment preferences from country to country.

The report has found that credit cards account for around 35% of web store transactions overall, but there is considerable regional variation in their use. Credit cards are used in 55% of transactions in Canada, for example, but in only 6% of transactions in Poland.

< img src="https://assetsio.gnwcdn.com/PayPal-usage-on-web-stores.png?width=690&quality=70&format=jpg&auto=webp" >Image credit: Appcharge

Germany, meanwhile, has a preference for PayPal, which accounts for 64% of web store transactions in the country, but its used in only 20% of transactions in the United States, and 14% in the United Kingdom.

The UK, however, is a strong market for Apple Pay, which is used in 37% of transactions, making it one of the few markets where Apple Pay is used more than credit cards – which account for 27% of transactions in the country.

< img src="https://assetsio.gnwcdn.com/Apple-pay-usage.png?width=690&quality=70&format=jpg&auto=webp" >Image credit: Appcharge

Google Pay is strongest in Spain, where it is used in 43% of transactions – compared with just 21% in the UK.

In the Netherlands, however, the iDEAL payment system accounts for a huge 68% of web store transactions.

The full Appcharge report can be found here. It comes as Apple is making changes to allow third-party payments on iOS in the wake of being fined $568.6 million (€500m) for violating the EUs Digital Markets Act.